A while ago I jumped in to help Kaz with her jewellery startup. It’s a little shopify store (Vagabond Emporium) with some very cool things she curates or makes as one offs. I started slowly on Facebook and invited all her contacts and then began using the Facebook Tool which helps to promote the page. You pay for this obviously and while I did notice a slight increase in likes to the page, the engagement was all time crappy from the new “likers”.
Well this video goes into a fair amount of detail and gives Facebook a pretty big serve in the ethics department. Worth watching for anyone out there using promote posts feature or the promote this page function.