About
I assist new & established businesses create brand & digital marketing strategies using a special approach that combines extensive design and website usability experience with a complete understanding for SEO, SEM, social marketing & the delicate intricacies of data analytics.
I’m comfortable to communicate technically with developers and programmers while also being able to articulate simply and clearly to stakeholders and fellow team members.
Specialties: Analytics and data overview specialist, excellent understanding of the ever changing technology sector, complete knowledge of SEO techniques and search marketing (Adwords, social & third party networks).


DATA isn’t geeky!
Before the design comes the data.
Quantitative data: Check the numbers – Google Analytic, conversion tracking, insights
Qualitative data: Emotions, human behavior, pre sales thoughts. Why is this happening and how do you design for it?
Strategies
Identify unmet needs, goals, opportunities and challenges.
Repeating the past is no guarantee of success, so understand the roadmap ahead. Understanding the directions for digital strategy is my responsibility.


Automate with Heart <3
Marketing automation is smart… if done right!
Every business has to consider marketing automation to increase efficiency, however this doesn’t translate to set and forget. Adding the human element for personalisation and the lead in to connected real conversations is now vital.
Gut Feeling / Intuition
Data + Strategy / Intuition = Me
It’s easy to be fooled into thinking data holds all the answers and making decisions and mistakes is all part of the process. Use your intuition and fast track your learning curve by using me …
